Google Analytics is an enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.

Powerful, flexible and easy-to-use features now let you see and analyze your traffic data so you can know what pages are being visited most, what promotions are creating the most buzz, and lots more. This is a free service from Google that can easily be integrated into your FIS website.

Google Analytics

Features

  • Dashboard for detailed reports
  • Learn information about your website usage including unique visitors, time spent on site, browser usage, and pages visited
  • Regular reports can be configured and emailed to specified users
  • To learn more or sign up, visit https://www.google.com/analytics  Link Opens in New Window
  • Google account required*

Google Analytics Screenshot

Google Tag Manager

If you want more tracking than just Google Analytics, your website will also support Google Tag Manager.

Google Tag Manager is a user-friendly solution to managing the tags, or the snippets of JavaScript that send tracking information to third-parties like Facebook Pixels or Google AdWords. These are also free services from Google that can easily be integrated into your FIS website. 

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