It's estimated that approximately 77% of Americans have a smartphone1. Having a site that is specifically designed to be viewable on smaller devices is just another way for you to get ahead of the competition.
Because mobile Internet usage is increasing by leaps and bounds, it's extremely important that your website is mobile-friendly.
A responsive design simply means a website that has been constructed so that all of the content, images and structure of the site remains the same on any device. For example, when a user accesses a site on their desktop, they are getting the full view of the site. But when that same user goes to visit the site from their smartphone or tablet, the site will retract to fit on the smaller screen.
In other words, with a responsive website design, you don't have to have worry about having different websites for various devices or making sure that your site runs properly on a mobile device.
Responsive websites are constructed differently than regular static websites - they are built using grid patterns so that areas can be moved around and resized based on the size of the user's device. This means that even though the website will be viewable on all devices, it will look a little different depending on resolution. As an example - take a look at what this website looks like using different devices, OR, grab the edge of your browser and drag to resize it!
1Pew Research Center Mobile Technology Fact Sheet
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This is an example speedbump that can easily be added to all your email links, notifying your customers that email is not secure and they should not submit any private information such as account numbers using this method.
This is an example speedbump that can easily be added to all your external links, notifying your customers that they are leaving your website.